The two senior executives assume management responsibility for one of the world's most accomplished strategic branding firms from its founder, Alan Siegel, who has led Siegel+Gale for 40 years as CEO.
A pioneer in the concept of brand voice, plain language and simplified communications, Siegel will continue as the firm's chairman and global ambassador of simplicity.
Srere and Belk have served as co-presidents of Siegel+Gale since 2007, sharing operational responsibility and working to integrate the firm's strategic and creative resources to build world-class brands. Under their leadership, global clients, such as American Express, Four Seasons Hotels and Resorts, LexisNexis, Motorola, Penske, Pfizer and SAP have experienced the "Simple is Smart" philosophy that distinguishes Siegel+Gale from its competitors.
In just three years, Srere and Belk have worked with Siegel to propel the firm's unprecedented growth. Their accomplishments include: re-opening Siegel+Gale London; launching offices in Dubai and Shanghai; building a presence in San Francisco; introducing new research products; and establishing a Dynamic Media practice that integrates the firm's expertise in simplification, digital communications, information design and usability testing.
Howard Belk joined Siegel+Gale in 2004 as chief creative officer, was named co-managing director of the New York office in 2006 and co-president in 2007. In managing the firm's creative disciplines, Belk has led teams to create bold visual systems and corporate identities for diverse global clients, including Allstate, Free Library of Philadelphia, Intelsat, King Abdullah University, LexisNexis, Motorola, New School University, Pfizer, Qatar Telecom, SunTrust Bank and Tata Consultancy Services.
Since joining the firm in 1998, David Srere served in a variety of strategic roles before becoming co-managing director of Siegel+Gale's New York office, where his partnership with Howard Belk began. He has served as the company's chief strategy officer since 2007, and his branding experience spans an international and multidisciplinary spectrum, including engagements with American Express, Motorola, SAP, CBS, AARP, Dominion Energy Resources, SunTrust Banks, Comcast and Dell.
Alan Siegel has served as Siegel+Gale's CEO since founding the firm in 1969. Over the next 40 years, he maintained his leadership position at Siegel+Gale and within the industry as the sole remaining founder of one of the earliest strategic branding firms. New York City Mayor Michael Bloomberg recently honored Siegel's legacy as a leading force in the branding community, declaring October 16, 2009 as Siegel+Gale Day in New York.
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