With over eighteen years of experience driving traditional and digital marketing initiatives for financial services and pharmaceutical firms, McAllister has launched several breakthrough multi-channel campaigns throughout her career. While at Ogilvy and Mather, she was responsible for new business development with current clients, working closely with major brands such as American Express and Motorola. She also led relationships with pharmaceutical clients including Pfizer and Novartis for Ogilvy Healthworld.
Prior to joining Ogilvy, Amy was SVP marketing with Digitas, Inc. During her long tenure in both the New York and Boston offices, Amy spent over ten years working on the American Express account. She managed the American Express Financial Advisor account, which comprised strategic consulting assignments, offline and interactive direct marketing execution, field marketing and alliances program development. McAllister also launched the Blue Card for American Express campaign via direct mail, Web, events and point-of-sale channels.
In addition, she launched the super-premium Centurion Charge Card product, known widely as “the black card,” designing and executing a highly successful campaign targeted to affluent consumers.
Earlier in her career, McAllister worked at American Century Investments in Kansas City, MO, where she managed the Priority Investor segment, overseeing all customer acquisition and loyalty efforts.
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