Time Warner: HBO.com Relaunches Into Premier Brand Destination
By Time Warner / AG, 22 Jan 2010
In keeping with its brand of groundbreaking entertainment, HBO is unveiling a newly imagined and flash-based Web site (www.HBO.com) that truly reflects the network's innovative brand, broad-range of quality programming and reputation for technical innovation.
The fully integrated site incorporates vibrant and seamless content that brings a more robust level of engagement to consumers and fans of HBO shows, including newly designed presentations of popular features like episode guides, cast and crew information, behind-the-scenes clips, music, locations and more.
"We wanted to create a rich, interactive online destination worthy of the HBO brand," said Alison Moore, VP Brand Strategy and Digital Platforms.
"Fully dynamic, the new HBO.com allows us to extend HBO's promotional digital footprint through a rich and engaging design that is built upon a platform of technical innovation."
Optimized to provide a totally immersive experience on any computer, the site's key expanded features include:
The new HBO.com web site was designed and executed by HBO in partnership with R/GA and Roundarch. Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services—HBO and Cinemax—to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On DemandSM, as well as HBO GOSM, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.
More related news