IgnitAd founders Assaf Roth, Yaniv Bar-Lev and Yoav Ben-Ari, come from the hi-tech industry in the search, e-commerce, online entertainment, IT management platforms and online advertising fields (including Celebros, FixYa, 888.com, and Certagon). IgnitAd is designed to develop an optimization system to serve various players in the online advertising space.
Assaf Roth, CEO, IgnitAd said, "We are happy that DFJ Tamir Fishman Ventures and JVP Media Studio share our vision and see the potential in IgnitAd's proposition. The boom in online advertising spend has created new ways for publishers and advertisers to interact and this creates a significant business opportunity for us in the market."
"The online advertising market is fragmented. IgnitAd's innovation will take the online advertising market forward by adding automation to the buying and selling process, while giving web publishers and advertisers the control and visibility to ensure better match between them, protect their brand integrity and increase their performance." said Shai Saul, general partner, DFJ Tamir Fishman Ventures.
"We are proud to announce our investment into this exciting new venture," said Uri Adoni, partner, JVP Media Studio.
"This new investment in an early stage startup, after our recent investment in Navajo Systems last December, is another example of JVP Media Studio's commitment to promising young companies. We strongly support investments into companies that develop technologies which will greatly impact new media markets. IgnitAd is exactly the type of companies we like to see in our portfolio: early-stage ventures, led by a strong management team of seasoned entrepreneurs, and bringing state-of-the-art technology that can have a major impact on the market in which it operates and become a significant player".
DFJ Tamir Fishman Ventures (DFJTFV) seeks entrepreneurial partnership in the areas of information technology, communications, Internet and emerging technologies such as life sciences, clean-tech and agro-technology.
JVP is one of the leading venture capital funds in Israel. The fund operates from Jerusalem and manages 800 million dollars. JVP focuses on building market leaders in the fields of digital media technology, including gaming and virtual worlds, mobile media, software and hardware applications and Internet advertising.
JVP Media Studio is the seed investment arm of JVP, which invests in early-stage startup companies in the fields of new media, enterprise software, mobile, Internet, advertising and gaming. The incubator's portfolio companies, which operate from the JVP Media Center in Jerusalem, benefit from close support by the Fund's partners and from the synergetic collaborative environment at JVP.
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