Cohn & Wolfe Name Chief Branding Officer
By Cohn & Wolfe / AG, 26 Jan 2010
Cohn & Wolfe, a leading global communications agency, has promoted Patricia Godefroy to Chief Branding Officer where she will further develop the agency’s expertise in helping build the world's greatest brands, and spread the agency's brand marketing acumen to its global employees and clients.
As one of the few public relations agencies with a dedicated Brand Planning and Evaluation group, Cohn & Wolfe has delivered award-winning communications programs for leading brands such as Coca-Cola, Walmart, ExxonMobil, Nike, Panasonic, British Airways, JM Smucker, Colgate-Palmolive, GlaxoSmithKline and Merck.
Godefroy has 25 years of marketing, communications and management experience. She has managed award-winning public relations programs for many of the world's most celebrated brands including Walmart, Starbucks, Hilton Hotels, Coca-Cola, Taco Bell, Chevron, Epson, Del Monte and Kraft Foods. Her teams have earned more than 400 national and regional professional awards of excellence in virtually every category.
An 11-year veteran of Cohn & Wolfe, Godefroy served as president for the agency's Los Angeles office since 2000. Under her leadership, office revenue grew to seven times its original size. Cohn & Wolfe will appoint a new market leader in Los Angeles, allowing Pat to focus full-time on her new role.
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