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Toby Gabriner Heads Adap.tv
Adap.tv, creators of OneSource, the open and universal platform that provides publishers, advertisers and ad networks with a one-stop, end-to-end video ad management platform, has hired Toby Gabriner as president.

In this role, Gabriner will be responsible for managing the business development, sales, account management and marketing groups. Most recently, he was President of Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc.

Gabriner brings over 10 years of experience in the online advertising industry to his new role at Adap.tv. He has held executive leadership positions as the CEO of [x+1], a marketing optimization and media company, and president of Freestyle Interactive, an interactive advertising agency acquired by Carat Interactive in 2003. Gabriner served as COO before taking on the role of president of Carat Fusion, where he managed the interactive division of Carat in the U.S. market, including five offices, 275 employees and key clients including Adidas, Kodak, Pfizer, Philips and RadioShack and grew revenues and profits over 50 percent annually while quadrupling media billings.


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