The AdMax platform maximizes profitability for premium publishers by reducing the time and cost to manage inventory and revenue, increasing ad fill-rate and eCPM and allowing direct control on how advertising is served on companies mobile sites.
Publishers can leverage AdMax as a single point of integration in order to be connected to over 30 ad networks globally. Unanimis will use AdMax to manage advertisers' and publishers' inventory and revenue from their target audiences.
"Unanimis have a large and sophisticated portfolio of advertisers and, as such, we are always looking for partners to provide quality inventory such as Nexage," said Alex Rahaman, Director Mobile, Unanimis.
"Nexage also has a robust advertising mediation and optimization platform which will help us as we help our customers maximize their investments in the mobile channel."
"Nexage expansion across the global mobile advertising market has gained traction in Europe and has attracted Unanimis to partner with Nexage," said Dev Gandhi, CEO of Nexage.
"2010 promises to be a banner year for mobile advertising. We see tremendous demand building around the world and our strategy is to help evangelize the channel by helping publishers and advertisers maximize their profitability through mobile advertising ecosystem aggregation and streamlining."
Nexage recently deployed its AdMax platform with Reuters.com to manage its global mobile advertising strategy. According to Gandhi, Nexage plans to continue its global expansion in the coming year.
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