Retargeting is an advertising technique that allows brands to bring back prospective customers who leave a site without purchasing, by showing them ads on other sites they visit later. RoundTrip's large cross-platform inventory pool helps small and medium-sized brands (SMBs) achieve scale in retargeting campaigns and reach their customers more consistently. Access to greater inventory also improves optimization, leading to more cost-effective campaigns.
Cross-platform retargeting campaigns run on RoundTrip have resulted in a 30% cost reduction over retargeting run on a single platform.
"Using a single platform to retarget is limiting. When you can expand the reach of a campaign, we see cross-platform results that exceed paid search ROI," said Aaron Bell, AdRoll's CEO.
"As the first retargeting solution designed specifically for SMBs, we aim to simplify the process of running cross-platform campaigns and help brands generate sales and increase visibility."
RoundTrip offers cross-platform campaign management and reporting in a single, easy-to-use dashboard. Advertisers can view and optimize campaigns based on ad size, placement, or platform.
"Using AdRoll has improved my retargeting results. I see all my results in one place and can watch my CPC drop as I try new platforms," said Scott Jordan, CEO of ScotteVest.
"I've used retargeting in the past, but AdRoll's cross-platform solution provides superior results to my earlier experiences, making retargeting simple and profitable for ScotteVest."
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