Further demonstrating its commitment and focus on China, DDB has appointed Richard Tan Managing Director for DDB Guoan, and VP DDB China Group. In this newly created role, he will be responsible for managing the Beijing operation, as well as for driving business development across the group.
 
Additionally, Jesse Lin, currently Managing Director for DDB Shanghai, has been appointed VP DDB China Group, a recognition of his solid contributions to the business over the past few years.

In line with these appointments, a China Executive Committee has been established to consolidate senior management skills, including business aptitude, expertise and knowledge. Dick van Motman; president and CEO, DDB China Group; Chief Creative Officer Michael Dee; CFO Nee Chuan Teo; Richard Tan; and Jesse Lin comprise the committee.

Tan spent over 19 years in the communications industry, including 10 years in China. He has worked with many global agencies, among them Euro RSCG, D'Arcy, McCann Erickson, BBDO and Batey. He has also worked with DDB in Singapore.

Prior to joining DDB Guoan, Tan was first CEO, and then chairman, of Euro RSCG Greater China, responsible for the management and development of Euro RSCG 4D. His experience crosses many industries and many of the world's leading brands, including Johnnie Walker; Johnson & Johnson; Schering-Plough; Dell; Hershey's; Coca-Cola and Sony.


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