Ballywho will develop and implement a custom social media profile in conjunction with AMA Tampa Bay's current marketing and PR strategy. This includes managing AMA Tampa Bay's social media presence on outlets like Twitter, Facebook and YouTube and managing an organizational blog with regular evaluation of metrics.
"As a leader in marketing, we want to fully utilize all social media tools to bring additional value to our members," said Colleen Chappell, AMA president.
"We are so pleased to have Ballywho, a leader in social media planning and content management, as a partner and a sponsor."
"Ballywho Interactive is proud to partner with the AMA of Tampa Bay. As one of the fastest growing marketing mediums today, we believe that integration of social media within a marketing strategy is how successful companies stay on the cusp of effective marketing communication," noted Ballywho Interactive founder and president, Elissa Nauful Plumley.

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