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red dot award: life science design at the Medica 2004

Competition for the Medical and Rehabilitation Industry
The red dot design award organized by the Design Zentrum Nordrhein Westfalen, one of the biggest and most important design competitions in the world, is entering a new phase: in the future, the individual industrial sectors will become more visible within the red dot design award. The reason for this step is that the demands that the various sectors place on industrial and communication design are becoming increasingly differentiated. Now, in time for the Medica 2004, the leading trade fair for medicine, a separate competition for the medical and rehabilitation industry will kick off this new phase: as of now, the Design Zentrum Nordrhein Westfalen will be taking into consideration the special design demands in the medical industry and the micro- and biotech industry with the red dot award: life science design.

Life Science Design – A Future Sector
"The consistence of life can be fundamentally changed only through the science of life" (Aldous Huxley). A lot has happened in the life sciences sector since Huxley wrote these words. Researchers and scientists are decoding the very nature of life. We have been and are currently experiencing spectacular leaps of knowledge in biological research, paired with continuously accelerating technology cycles. The integration of new materials and the miniaturization in medical technology are constantly creating new opportunities in the area of conflict between natural and artificial. This development harbors tremendous future potential – not only for scientists and medical professionals but also for designers and companies: "The most important innovations result from new ideas that emerge due to encounters between different knowledge sets," said Professor Dr. Peter Zec, President of the Design Zentrum and the initiator of the red dot design award. "Here, the designers are challenged to give a form to the ideas in cooperation with the researchers and industry, and to develop usable products from the possibilities."

Added is the increasing responsibility of people for their own health; prophylaxes and measures accompanying home therapy become ever more important. An entire industry, which also requires designers, is developing around this sector. The red dot award: life science design comprises medical and orthopedic technology as well as medical furniture, wellness products or medical products for home use.

The red dot award: life science design
The red dot award: life science design is a reaction to the specific demands placed on design in this sector: logical solutions serve to mitigate the taboo in certain areas through sensitive design, complex medical products become easier to operate through good design and enable a smooth workflow in the everyday life in the medical sector; they integrate into the environment and thus lose their horror.

The competition addresses designers and companies whose daily activities are dedicated to the "life science design" sector and wish to distinguish themselves from the competition with their products. A top caliber international jury evaluates the submitted products. In the past two years, the following jurors were among the jury for the category "Medicine and Rehabilitation": Kenneth Grange (Great Britain), Wolfgang Meyer-Hayoz (Switzerland), Francesco Milani, (Switzerland), Max Ottenwälder (Germany) and Gianfranco Zaccai (USA).
www.lsd-award.de
www.red-dot.de

Starting Gun to Be Fired at Medica 2004, Hall 3, C 70
The starting gun for the red dot award: life science design will be fired at the world's largest trade fair for medicine, the Medica in Düsseldorf. The competition will be represented at the joint booth of the state of North Rhine Westphalia. In addition, it will be presented in an accompanying seminar and a podium discussion.

Program
Lecture
11/24/2004
red dot award: life science design

12:45 p.m. PD Dr. Hartmut Weigelt
Life Technologies Ruhr, Bochum

Joint booth hall 3, C 60
Top medicine in the Ruhr region


Podium
11/25/2004 Design Opportunities
Life Science Design

2:15 p.m. Dipl.-Ing. Paul Willi Coenen, BYTEC Medizintechnik, Stolberg
Professor Dr.-Ing. Alfons Fischer, Institut für Produkt Engineering
University Duisburg-Essen
Dipl. designer Markus Wild, Wilddesign, Gelsenkirchen
Professor Dr. Peter Zec, Design Zentrum Nordrhein Westfalen,
Essen
MEDICA VISION hall 3, H92
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