IAB Kicks Off Members-Only Online Resource
The Interactive Advertising Bureau (IAB) has launched “Interactive Insider,” a specialized area of iab.net available only to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry,” the first in a series of guides that will be available exclusively within “Interactive Insider.”
“As advertising continues to shift share to digital media, we can help our member companies build smarter sales forces through the ‘Interactive Insider,’ a regularly updated collection of tools and research available only to them,” said Randall Rothenberg, president and CEO, IAB.
“As a key part of that effort, the ‘Seller’s Guide’ series marshals our expertise to provide strategic insight into important verticals, giving IAB members added intelligence on their customers, making them more effective sellers. That’s good business.”
“Interactive Insider” will also feature a host of other industry-related resources, including platform-specific sales tools, primary and secondary research and whitepapers and exclusive videos from IAB events such as the MIXX Conference and the IAB Annual Leadership Meeting.
The “IAB Seller’s Guide: Automotive Industry,” offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies:
Automotive Advertising Trends: What are the key issues facing automotive manufacturers, dealers & consumers?
Opportunities: Where are the opportunities to attract automotive marketers?
Case Studies: How have previous interactive ad campaigns met automotive marketing objectives?
The next ‘Seller’s Guide’ in this series will be focused on the consumer packaged goods industry.
“IAB Seller’s Guide: Automotive Industry” can be found here.
“Interactive Insider” can be found on the IAB Web site.
“As advertising continues to shift share to digital media, we can help our member companies build smarter sales forces through the ‘Interactive Insider,’ a regularly updated collection of tools and research available only to them,” said Randall Rothenberg, president and CEO, IAB.
“As a key part of that effort, the ‘Seller’s Guide’ series marshals our expertise to provide strategic insight into important verticals, giving IAB members added intelligence on their customers, making them more effective sellers. That’s good business.”
“Interactive Insider” will also feature a host of other industry-related resources, including platform-specific sales tools, primary and secondary research and whitepapers and exclusive videos from IAB events such as the MIXX Conference and the IAB Annual Leadership Meeting.
The “IAB Seller’s Guide: Automotive Industry,” offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies:
The next ‘Seller’s Guide’ in this series will be focused on the consumer packaged goods industry.
“IAB Seller’s Guide: Automotive Industry” can be found here.
“Interactive Insider” can be found on the IAB Web site.
Over 2.5GB of creative assets for just $49.99!
Save on Mega Design Bundle Deal - ending soon
More news on
