“As advertising continues to shift share to digital media, we can help our member companies build smarter sales forces through the ‘Interactive Insider,’ a regularly updated collection of tools and research available only to them,” said Randall Rothenberg, president and CEO, IAB.
“As a key part of that effort, the ‘Seller’s Guide’ series marshals our expertise to provide strategic insight into important verticals, giving IAB members added intelligence on their customers, making them more effective sellers. That’s good business.”
“Interactive Insider” will also feature a host of other industry-related resources, including platform-specific sales tools, primary and secondary research and whitepapers and exclusive videos from IAB events such as the MIXX Conference and the IAB Annual Leadership Meeting.
The “IAB Seller’s Guide: Automotive Industry,” offers publishers an overview of advertising trends, opportunities and case studies from this important vertical. It answers critical questions that will help digital media sales people better formulate their advertising sales strategies:
The next ‘Seller’s Guide’ in this series will be focused on the consumer packaged goods industry.
“IAB Seller’s Guide: Automotive Industry” can be found here.
“Interactive Insider” can be found on the IAB Web site.
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