In announcing the new partnership, Raymond Tan, Head of Marketing, BMW Group Malaysia said, “The proposal presented by Leo Burnett and Arc Worldwide proved that they have a keen understanding and insights into the premium market. They understand strategic digital communications as well as the effective CRM approach that is needed to communicate BMW’s core philosophy of Joy.”
Tan Kien Eng, CEO of Leo Burnett & Arc Worldwide Malaysia and Singapore said, “The partnership means many things for our agency. Not only does it underscore Arc’s stronghold in CRM and Digital marketing solutions, but it has also proven the strength of the team who have put the proposal together—it’s the result of our deep insight on local market, and an intrinsic understanding of what this client needed and was looking for. With our HumanKind spirit and approach, we look forward to working hand-in-hand with our new partner client to raise the bar for the BMW brand through digital and CRM both on the creative front and achieving effective results to boost their market share.”
BMW Group Malaysia’s partnership with Leo Burnett & Arc Worldwide is a 21-month contract with an additional one year option which begins in the month of April 2010.
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