Pat Notaro, Jonathan's father, was a well-known and highly respected Sony Pictures distribution executive, who passed away in Feb., 2000. A 1999 CalArts BFA Art graduate, Jonathan launched Brand New School in 2000. The Pat Notaro, Sr. Endowed Scholarship Fund is reserved for third-year students in the School of Art's Program in Graphic Design.
"The real impetus behind the endowment is to do what we can to help other people have the luxury that my father afforded me, and support an education that is truly like no other," Jonathan said.
"It's fantastic when graduates who have achieved professional success in the commercial world contribute to help the next generation of design students with their education," said CalArts design faculty member Michael Worthington.

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