CPX Interactive, a global online ad network, is the first online network to partner with Nexage for this new platform, allowing their advertisers to reach mobile audiences within Mobile Web and Apps.
Nexage processes billions of mobile advertising ad requests on a monthly basis across significant swaths of the global mobile audiences. Nexage is committed to enhancing effectiveness across the entire mobile advertising value chain—for advertising networks, publishers, and advertisers. Connecting leading online ad networks into mobile is a step forward, enabling Nexage to realize its mission of enhancing value for all participants in mobile advertising value chain and bridging the mobile advertising economy.
"Mobile is coming out of its shell and is ready for primetime, to become a major platform for advertisers to reach their audience," said Dev Gandhi, CEO of Nexage.
"We are excited about the opportunity to partner with an innovative leader such as CPX to make mobile more accessible for digital media buyers. Given our unique position in the mobile advertising value chain, we are seeking to accelerate mobile media throughput in a significant way."
"At our core, CPX Interactive has always been about delivering true efficiency to all interactive advertising, as compared to simply on the web. We have always felt expanding our reach beyond a typical web browser and onto all other devices including mobile was simply our natural evolution. This partnership with Nexage allows us an excellent mechanism to seamlessly expand the reach we can offer the market, both advertisers and publishers," said Mike Seiman, CEO of CPX.
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