Sony Ericsson has appointed Kristian Tear, current Sony Ericsson Head of Western Europe Region and Head of Global Customer Accounts as Head of Global Sales & Marketing effective April. In this new role, Tear succeeds Anders Runevad, who will return to Ericsson.

Tear has more than twenty years of international sales and marketing experience in the telecoms sector, including posts in South America, Europe and Asia. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of executive management positions in Asia, Europe and Latin America.

Tear’s successor, in his position of Head of Western Europe Region and Head of Global Customer Accounts, will be announced in due course.


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