Leo Burnett Sets Foot In Thailand
Leo Burnett has implemented the Leo Burnett Group in Thailand, a new company architecture that integrates the three key operations of Leo Burnett in the country, i.e. Leo Burnett, Black Pencil and ARC Worldwide, into one group aiming to achieve synergy and to attain the targeted revenue growth of 15% in 2010. The ultimate goal is to grow the Leo Burnett Group into the number one creative enterprise offering fully integrated and holistic communication solutions in Thailand and to complete the strategic management line-up of Leo Burnett Group Thailand, two key promotions have been announced:
On-Usa Lamliengphol, CEO of Leo Burnett Thailand is named Chairman of Leo Burnett Group Thailand, responsible for leading the management team and drive development and growth of the entire Leo Burnett Group in Thailand.
Somkiat Larptanunchaiwong will move up to Managing Director of Leo Burnett Thailand from the position of General Manager, responsible for managing both Leo Burnett Thailand and
Black Pencil.
The three key operations under the Leo Burnett Group each has a specialty area and the combination of the three best demonstrate how the sum is more than its parts.
Leo Burnett is a holistic marketing communications company which delivers highly effective and engaging brand building strategies and creative solutions through mass communications channels.
Black Pencil, with expertise in brand consultation, provides comprehensive branding services from strategic brand consultation, insights creation to client training workshop and more. In addition, Black Pencil offers a set of unique Human methodology and proprietary tools that have proven successful in offering consultation services on creative brand strategy, brand architecture and corporate identity.
ARC Worldwide focuses on customer experience solutions. It provides a full array of services spanning event and promotional activities, public relations, digital marketing, direct marketing, CRM and shopper marketing. Most importantly, it has developed a set of unique measurement tools to ensure the delivery of the best ROI for clients.
Black Pencil.
The three key operations under the Leo Burnett Group each has a specialty area and the combination of the three best demonstrate how the sum is more than its parts.
Star Wars meets Typography.
Typographic posters of iconic Star Wars quotes
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