Compete Partners 24/7 Real Media For Online Advertising Accountability
Compete, a Kantar Media company, and 24/7 Real Media, a leader in global digital marketing, have entered a partnership that provides advertisers and agencies with new levels of assurance that the sites in their media plans deliver their target audiences.
Combining comprehensive audience analyses derived from Compete's online consumer panel with the precision targeting of the Global Web Alliance, this new partnership enables advertisers and agencies to verify existing behavioral segments, and also create custom segments to ensure their ad campaigns include the highest-indexing online properties for their desired audience.
"Ensuring that ads reach the intended audience is of tantamount importance," said Ari Bluman, president of North American sales and operations at 24/7 Real Media, Inc.
"Our partnership with Compete adds even further precision to online targeting by giving advertisers access to verified consumer segments and the ability to create private channels based on customized behavioral profiles. This solution will be invaluable for companies looking to get maximum ROI from their ad spend."
The 24/7 Real Media-Compete partnership is the first media planning solution to validate the different audiences within an ad network's reach. Using its unique ability to analyze consumer behavior across the entire Web, including search term usage and activities within brand sites, Compete creates robust segment definitions and then applies these to the channels offered within the Global Web Alliance, 24/7's leading ad network. These channels include News & Media, Entertainment, Home & Garden, Family, Women's Interest, Men's Interest, Business/Personal Finance, Travel, Sports, Shopping, Health and Automotive.
The two companies have already validated these 12 channels within the Global Web Alliance, and can also create proprietary segments and channels for advertisers who are interested in increased customization. Armed with third-party validation, advertisers and agencies can precision-target consumer segments online and confidently create high-performing sales or brand-building campaigns.
The partnership between Compete and 24/7 Real Media provides online advertisers with:
Increased accountability by using objective, third-party data from Compete's consumer panel to validate audiences within 24/7's Global Web Alliance;
The ability to create customized, behaviorally targeted segments for current and future campaigns; and
The ability to measure the effectiveness of advertising campaigns on critical branding, behavioral and sales metrics.
"Advertisers want greater control over the planning, execution and measurement of their online campaigns, and we provide assurance at every stage in that process," said Stephen DiMarco, chief marketing officer at Compete.
"As advertisers commit to spending a larger portion of their budgets online, our solution will ensure that what's planned and what results—from an ROI standpoint—are always one and the same."
Combining comprehensive audience analyses derived from Compete's online consumer panel with the precision targeting of the Global Web Alliance, this new partnership enables advertisers and agencies to verify existing behavioral segments, and also create custom segments to ensure their ad campaigns include the highest-indexing online properties for their desired audience.
"Ensuring that ads reach the intended audience is of tantamount importance," said Ari Bluman, president of North American sales and operations at 24/7 Real Media, Inc.
"Our partnership with Compete adds even further precision to online targeting by giving advertisers access to verified consumer segments and the ability to create private channels based on customized behavioral profiles. This solution will be invaluable for companies looking to get maximum ROI from their ad spend."
The 24/7 Real Media-Compete partnership is the first media planning solution to validate the different audiences within an ad network's reach. Using its unique ability to analyze consumer behavior across the entire Web, including search term usage and activities within brand sites, Compete creates robust segment definitions and then applies these to the channels offered within the Global Web Alliance, 24/7's leading ad network. These channels include News & Media, Entertainment, Home & Garden, Family, Women's Interest, Men's Interest, Business/Personal Finance, Travel, Sports, Shopping, Health and Automotive.
The two companies have already validated these 12 channels within the Global Web Alliance, and can also create proprietary segments and channels for advertisers who are interested in increased customization. Armed with third-party validation, advertisers and agencies can precision-target consumer segments online and confidently create high-performing sales or brand-building campaigns.
The partnership between Compete and 24/7 Real Media provides online advertisers with:
"Advertisers want greater control over the planning, execution and measurement of their online campaigns, and we provide assurance at every stage in that process," said Stephen DiMarco, chief marketing officer at Compete.
"As advertisers commit to spending a larger portion of their budgets online, our solution will ensure that what's planned and what results—from an ROI standpoint—are always one and the same."
USB storage, mixtape chic.
Milktape - USB Cassette Tape, US$18
More news on
