“As we position the ASQ brand for future growth and market opportunity in a world in which quality has never been more relevant, we set out to find a communications partner that not only had a keen understanding of the power of our brand but could also help us create and execute a vision that is progressive and leading,” said Paul Borawski, executive director and chief strategic officer.
“ASQ has a positive impact on so many areas of industry and our economic life—manufacturing, the services arena, education, healthcare, government and community—and there are very powerful stories to tell as it evolves its mission and the way it serves its large member base around the world,” said Michael Hatcliffe, managing director of Ogilvy PR’s U.S. Corporate Practice.
Ogilvy PR is supporting ASQ with a team drawn from its Chicago and Washington, DC offices.
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