Icograda and ddi are partnering to present “Straight To Business: Icograda Design Week” in Madrid under the auspices of Spain's Presidency of the European Union.
“Straight To Business 2010” will focus on how design helps build new models which are profitable, sustainable and have a commitment towards environment and society. It invites exploration and imagination for new business opportunities from a strategic point of view: the point of view of design.
The Spanish Public Corporation for the Development of Design and Innovation (ddi) is the Spanish state agency established to promote awareness of design, and the role that design can play, in boosting competitiveness in business.www.ddi.es
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