Commencing May 2010, Leo Burnett will become full service agency of record responsible for regional creative and brand building strategies for UOB, which has established a strong foothold in the region and developed a global network of over 500 offices in 19 countries and territories spanning Asia Pacific, Western Europe and North America.
“We’re very excited to become the strategic creative agency of UOB,” Jarek Ziebinski, president Leo Burnett & Arc Asia Pacific talked about the appointment, “We will do our best to be the perfect partner for UOB. With our profound experience in the financial sector, we are confident in devising impactful and engaging communication strategies to take the UOB brand to
the next level.”
Jarek said, “It is also interesting to note that we in fact share some remarkable similarities. Both Leo Burnett and UOB are 75 years old this year. Although our founders established the company in two very different continents, they were both visionary and entrepreneurial leaders who started the business in a difficult time of the great recession. Both companies have grown from strength to strength into now leadership positions in our business domains. Most importantly, we both put people at the centre of our mindset, and we are committed to providing quality products and excellent services to engage and delight people.”
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