This announcement comes on the heels of several timely market indicators: a major beverage company, PepsiCo, abandons the holy grail of advertising for community building; expert trend spotters predict that a whopping 70 percent of brands will increase their investment in social tools; and, a first of its kind research study is released, proving that Facebook fan pages are an effective marketing tool.
"Social marketing has proved it can effectively link brand awareness, brand loyalty and brand growth," said Jay Cunningham from Anheuser-Busch, a Buddy Media customer, a brand that has built a following of 650,000 fans across more than 15 campaigns.
"The Buddy Media Platform has been a key element to our social strategy allowing us to efficiently and powerfully market in the social space."
The Buddy Media Platform has evolved experimental social marketing programs into substantial and influential modern marketing campaigns, successfully building fan followings and brand champions for customers like fashion icon Diane Von Furstenberg, the world's largest cruise operator Carnival Cruise Lines, and beverage giant Anheuser Busch.
Mike Lazerow, CEO of Buddy Media said, "Social marketing isn't defined by one industry sector alone. Companies of all sizes, offering a wide array of products and services, are productively and profitably connecting with their customers within new social channels. Moreover, that channel is built upon a scalable platform that will deliver an increasingly unified brand experience to anyone, anywhere. Social marketing can benefit every brand."
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