JWT has announced the creation of a new Global Task Force that will be led by Jean-Louis Roche, Alex Pallete and Facundo Goldaracena. The trio, all hailing from Lowe Madrid's office, LOLA (Lowe Latina), the award-winning creative agency with a Latin spirit and Global Vision created by JWT's own Fernando Vega-Olmos, will be responsible for the creation and development of global ideas across the JWT network.

The Global Task Force will report directly to Bob Jeffrey and Fernando Vega-Olmos, creative chairman, Continental Europe and Latin America, worldwide creative council chairman, JWT, and will be based in Madrid.

Jean-Louis Roche, former CEO of LOLA, will hold the title of international head of business development, JWT Global Task Force. Roche was also leading Unilever Global brands Rexona, Oral Care brands, and Ice Cream brands.

Alex Pallete joins as planning director, International Business Development, JWT Global Task Force. Pallete is the former chief strategic pfficer of LOLA, where he worked on marquis brands including Unilever Global Ice Cream brands (Magnum, Cornetto and Kids brands) and Unilever Oral Care business. He has been named one of Advertising Age's "20 Professionals Under 40 to Watch."

Facundo Goldaracena has been named creative director, International Business Development, JWT Global Task Force. Goldaracena is the former award-winning global creative director of LOLA, where he led the Unilever Ice Cream and Unilever Oral Care businesses, as well as the Rexona and Knorr businesses for Europe.




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