The Global Task Force will report directly to Bob Jeffrey and Fernando Vega-Olmos, creative chairman, Continental Europe and Latin America, worldwide creative council chairman, JWT, and will be based in Madrid.
Jean-Louis Roche, former CEO of LOLA, will hold the title of international head of business development, JWT Global Task Force. Roche was also leading Unilever Global brands Rexona, Oral Care brands, and Ice Cream brands.
Alex Pallete joins as planning director, International Business Development, JWT Global Task Force. Pallete is the former chief strategic pfficer of LOLA, where he worked on marquis brands including Unilever Global Ice Cream brands (Magnum, Cornetto and Kids brands) and Unilever Oral Care business. He has been named one of Advertising Age's "20 Professionals Under 40 to Watch."
Facundo Goldaracena has been named creative director, International Business Development, JWT Global Task Force. Goldaracena is the former award-winning global creative director of LOLA, where he led the Unilever Ice Cream and Unilever Oral Care businesses, as well as the Rexona and Knorr businesses for Europe.
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