Schaffer joins PHD following a stunningly successful three-year run at Ignited, LLC, where she was credited with the dramatic expansion of the privately-held advertising agency's media presence, and advancing digital integration across account teams and product offers.
In addition to doubling Ignited's media billings within her first 18 months, and extending the Los Angeles Top 20 Agency's imprint with the opening of a New York office, Schaffer also forged an alliance across the SEO analytics and business intelligence teams that better aligned Ignited's research metrics and key performance indicators with clients' business objectives.
Prior to her position at Ignited, Schaffer was Managing Partner/Director, Strategic Planning at Mediaedge:cia, where she led Cingular Wireless/AT&T's $1 billion media account, and established her expertise in translating econometric insights into real business applications, working closely with Cingular's finance department to maximize long-term subscriber profitability.
Schaffer's client experience includes a variety of markets and industries, including consumer goods and services, automotive, high tech, entertainment and hospitality. In addition to Cingular Wireless, a short list of recent clients includes Honda, Toyota, NBC Universal, Sega, Activision and Princess Cruise Lines.
Schaffer's official start date at PHD West, the client list for which includes Safeway, SOYJOY, Mitsubishi and Overture Films is March 3.
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