Implemented in the United Kingdom in July 2009, the iDesk-DFA integration is now live at New York digital agencies PHDiQ, part of the Omnicom Media Group, and Zenith Interactive, part of the Publicis Groupe.
"This is big news for digital planners, who can now get alerts on their buy status as well as financial updates," says Harvey Kent, chief media strategist, Donovan Data Systems. In addition, the latest version of iDesk brings greater flexibility in creating, managing and customizing digital advertising campaigns.
iDesk eliminates faxes, spreadsheets and paper notes. It stewards digital ad campaigns from planning to billing and paying, bringing every step of the campaign together in one place.
"This is the answer for agencies faced with the explosion of small transactions in the fast-growing digital world," says Kent.
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