Saatchi & Saatchi X London has won the prestigious Agency Of The Year award at the annual MCCA Best Awards. The leading shopper marketing agency also celebrated one of the biggest hauls of the evening, winning a total of four Merits and five Best Awards.

As the top names from the marketing industry gathered to celebrate the most impressive work of 2009, Saatchi & Saatchi X won Best Communications Campaign featuring Sales Promotion, Best Planning For A Communications Campaign, Best And Most Effective Long-Term Marketing Communications Campaign and Best Development Of Agency Talent.

The MCCA Best Awards are designed to recognize creativity, innovation and execution across all marketing disciplines in addition to the best examples of professional development. The awards promise to celebrate only “The Best” creative work, focusing on the message: “Creativity uninhibited delivers results.”

This record breaking success for Saatchi & Saatchi X London comes on the back of its U.S. office in Fayetteville sweeping the board at the American Advertising Federation’s ADDY Awards with 20 Gold and Silver medals, including the award for best in show for the second year running. The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry with 200 ad clubs across the United States.

Anthony Hopper, UK managing director of Saatchi & Saatchi X said, “We’re delighted to have won the MCCA’s Agency of the Year Award, as well as so much of our work being highlighted as some of the best the UK creative industries have to offer. It’s testament to the quality of the team we have at Saatchi & Saatchi X and the progress we are making towards our goal of improving shoppers’ lives, not just in the UK but around the world. I want to thank all our people and clients for their invaluable contribution towards our success.”

Ant Melder, UK creative director, Saatchi & Saatchi X said, “Result! It’s great to be recognised for our thinking and creativity. What excites me most is that our work uses big ideas to generate big, measurable results for our clients. We’re hugely excited about what Saatchi & Saatchi X has achieved so far—and what we can achieve in the rest of 2010 and beyond.”

Full Award listings:

Best – Agency of the Year

Best – Client of the year, Ronan Beirne, Global Marketing Director, Guinness

Best – Best Development of Agency talent

Best – Best Comms campaign featuring Sales Promotion, Diageo, Guinness 250

Best – Best and Most effective long term marketing campaign, P&G, Pampers / Unicef program

Best - Best Planning for a communications campaign, QUIT, Life-saving Ashtrays

Merit – Best Writing, QUIT, Life-saving ashtrays

Merit – Best Ambient Media, QUIT, Life-saving ashtrays

Merit – Best Professional innovation, The Art of Selling

Merit – Best Communications Campaign featuring Shopper Marketing, P&G, Ariel Excel Gel Launch




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