Paysant, who joined Ogilvy in 2008, was previously the business director of OgilvyAction overseeing the BAT Global Travel Retail (GTR) business across Asia Pacific. With 12 years of integrated marketing experience in the Asia Pacific tobacco industry, Paysant oversaw a wide variety of programs for firms including ALTADIS and Gallaher. He is a veteran in area marketing and duty free channel management. His successes in various joint venture and business development projects have earned him a strong reputation in the industry.
In his new role, Paysant will lead the team in OgilvyAction Hong Kong to engage a number of Ogilvy’s leading global clients. Under his leadership, OgilvyAction Hong Kong will work as a seamless participant of Ogilvy’s 360 offering in Hong Kong.
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