Brother International Europe (BIE), the company which represents the European operations of global office technology brand Brother, has confirmed that it has appointed Grey London to lead the creative for a major product launch campaign to commence later this year.
Brother Europe worked in conjunction with AAR to select a suitable creative agency to fulfill a pan-European project brief. The multi-channel campaign is expected to roll-out across Europe later this year.

Antony Peart, Advertising and Communications manager for Brother Europe says, "We are delighted to have appointed Grey to work with us in developing this important campaign for Brother in Europe.”

“We selected Grey on the basis of their creative ideas and our confidence in their ability to deliver a campaign which will deliver at both a trade and consumer level across a number of channels.”

Chris Hirst, CEO of Grey London says, "Brother is a brand with real ambition; in a busy and unimaginative category we are really excited at the opportunity to help them set the agenda."

Full details of the project brief and budget are not confirmed.




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