Pixazza, an Internet service that turns static images into engaging content by revealing the “products in the picture,” has announced a new advertising platform called AdPix.

AdPix pioneers the use of images as real estate for display advertising on the web. Like Google's AdSense, which delivers text ads relevant to text on a web page, Pixazza's AdPix delivers display ads contextually relevant to the images featured on web pages.

"After a decade focused on search advertising, the industry is once again looking for innovations in display advertising," said Bob Lisbonne, CEO of Pixazza.

"Pixazza enables consumers to mouse over images on their favorite web sites to reveal a card with associated information, products and brands. Because the content is contextually relevant, consumers consider it a feature, while advertisers enjoy high levels of engagement."

AdPix offers a range of advertising programs to advance different advertisers' objectives. The AdPix-featured brand program enables brand advertisers to deliver powerful brand impressions to a highly targeted audience demographic in a unique form. Unlike other forms of display advertising, which can arrive 'uninvited' by a user, AdPix delivers consumers an ad only when they indicate interest by clicking on a photo. The AdPix-sponsored inventory program enables direct response advertisers and ecommerce companies to acquire additional customers and generate additional transactions on a CPC (cost-per-click) basis.

The AdPix platform includes three important elements:

a network of leading web publishers, whose use of Pixazza's InfoCards and Shopdot storefronts engage more than 13 million unique monthly consumers;

a network of leading advertisers, with brand advertisements, product advertisements, and direct response advertisements; and

a technology platform connecting the two, which dynamically creates and delivers the optimal ad for each image, using a combination of crowdsourcing and computer algorithms.

Developed by technologists from Netscape and LiveOps who pioneered leading Internet and crowdsourcing technologies, Pixazza is powered by a crowdsourcing platform designed to achieve scale and handle complex work and image analysis. Pixazza's proprietary crowdsourcing technology engages product experts from around the country to drive the product selection process. Each individual identifies, tags and matches products found within online images and then links them back to the inventories of Pixazza's network of advertisers. It is the unique combination of product experts and computer algorithms that allow AdPix to dynamically create and deliver the optimal ad for each image.




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