The Online Video Insights Report is an informational resource designed to augment the current online video data available.
ScanScout's proprietary technology is what allows the company to cull the information included in the report each month. The company matches more than 500 million in-stream ad impressions per month to millions of online videos, reaching an audience of tens of millions. Each video passes through ScanScout's machine learning and semantic technology, creating layers of additional data for easy categorizing and delivery. As the online video audience consumes more content, ScanScout is able to monitor real-time trends and tendencies.
"ScanScout's deep-rooted and highly sophisticated background in technology puts us in a unique position to understand what the online video audience is watching in the most comprehensive and detailed way possible," said Jason Krebs, EVP, ScanScout.
"By utilizing the staggering amount of data that is generated from online video to help inform business decisions, we know this will become a valuable resource for others in the industry, as well as advertisers buying within the medium. As the industry continues to flourish, the data analysis provided by our proprietary technology will provide a further boon to the exponential growth of online video advertising."
One of the key elements of the report is its customization potential. The amount of data generated allows ScanScout to tailor the report in an almost unlimited number of ways. The inaugural report, tallied from February 2010 data, provides insights on video consumption trends including:
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