SheSpeaks has launched “Brand Advisory Communities,” a new way to build market research communities that allows marketers to directly engage with target consumers on a long-term basis, in order to build deep consumer insight.

SheSpeaks will connect participating brands with targeted communities of 2,000 or more consumers for 12+-month-long programs that not only provide rich qualitative insights, but also quantitative surveying capabilities that capitalize on the communities' scale and reach. Communities will be recruited and managed on an ongoing basis by SheSpeaks.

"Brands have a need to develop insights and drive innovation more quickly than ever. Our new Brand Advisory Communities allow brands to leverage their communities to build both quantitative and qualitative market research, to deliver actionable insight and enable more rapid innovation," said Aliza Freud, CEO of SheSpeaks.

"Our communities are designed to connect brands with their target customer for a direct dialogue and engagement that generates both deep and scalable feedback."

Chrysallis, the premier management team in the beauty and personal care industry, has enlisted a SheSpeaks Advisory Community of 5,000 female consumers nationwide to generate feedback, insights and awareness for its StriVectin skincare products.

"Engaging directly with the consumer is critical in today's marketplace," said Jill Scalamandre, chief marketing officer of Chrysallis.

"Working with our SheSpeaks Brand Advisory Community has enabled us to interact with consumers—both users and non-users—to help unleash the potential of the StriVectin brand."

The SheSpeaks Brand Advisory Communities offering helps:

Gain valuable quantitative research and qualitative insights from consumers

Inform product branding and marketing, including logo testing, pricing, packaging, ad concepts and spokespeople

Engage consumers in evaluating new product ideas, thus empowering consumers by involving them in the process

Engender brand advocates via exposure to communications and messages


"These Brand Advisory Communities can play a valuable part in the next generation of brand and consumer engagement, as marketers look to drive insight with scale," said Booz & Company partner Matt Egol, who works in the consultancy's Consumer, Media & Digital practice and has leveraged the SheSpeaks platform for client insights work.

"We have been very pleased by the richness of quantitative and qualitative insights delivered in short order."




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