According to a survey conducted by the Society of Digital Agencies, over 30% of digital marketing budgets this year will be invested in digital infrastructure, and over 10% will be invested in marketing on social networks. This powerful trend explains why so many brands are moving away from custom campaign executions and towards a flexible marketing platform.
"We've seen tremendous impact from our marketing efforts on social networks like Facebook, Twitter, and YouTube. This year we look to leverage partners that can help us develop long term value around our artist brands," said Jennifer Fowler, VP Digital Marketing, RCA Music Group,
"We partnered with Involver to launch Alicia Keys' new album, ‘The Element of Freedom,’ in December of last year. The Involver platform gave us the tools required to create, measure, monitor and optimize our marketing efforts. This allowed us to serve Alicia's most highly engaged and influential fans—so far, the results have been fantastic. We didn't just serve our Alicia Keys core fans, we grew it."
During the Alicia Keys album launch, Sony/RCA Records offered an exclusive stream of the new album on her Facebook page. In the first week, there were over 750,000 streams of the new album and in the first 90 days, more than 950,000 Facebook users subscribed to become fans of the page.
In the last several months, Involver has enabled customized social media sites for Best Buy, General Mills, Sony/RCA Records, P&G, Toys R Us, Audi, Sprint, and HP, These clients have leveraged Involver's social applications to execute large campaigns to engage their fan-base with trivia and quizzes, user contests, streaming music, offering coupons, sharing branded content, and more.
"Agencies and Brands have been looking for a solution to easily manage and monitor their social marketing activities across the web", said Rahim Fazal, CEO and co-founder of Involver.
"Helping 40,000 brands engage over 100 Million of their fans on Facebook makes us one of the largest third party technology providers on Facebook alone, and that doesn't speak to the work we're doing in other social channels like Twitter, YouTube, the iPhone and Facebook Connect".
To view the digital marketing outlook by the Society of Digital Agencies, click here.
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