Leading public relations agency Ketchum and its client Dreyer's Ice Cream were honored with two awards: Consumer Launch Campaign Of The Year and overall Campaign Of The Year, for "Dreyer's Beat The Blues With A Taste Of Recovery" at the 11th annual PRWeek Awards in New York City. The agency also took home awards for its work on behalf of Frito-Lay and Kodak, and received two honorable mentions, including Large PR Agency Of The Year.

"This year's PRWeek Award wins are an important recognition of the value that Ketchum's talented teams bring to our clients every day," said Ketchum senior partner and CEO Raymond L. Kotcher.

"The work that was honored tonight reflects the agency's ongoing commitment to providing a client experience that reflects the agency's innovative, collaborative culture."

Regarding the Campaign Of The Year win, PRWeek noted: "This campaign tied creatively into the economic times, built upon the history of the brand, and produced an outstanding business result."

This marks the second year in a row that Ketchum has taken the top prize for the year's client campaigns at the PRWeek Awards. In 2009, Ketchum and Ikea received the Campaign Of The Year award for the "Man Lives In Ikea" campaign.

Ketchum's 2010 award-winning client programs include:

Dreyer's (Campaign of the Year) "Dreyer's Beat The Blues With A Taste Of Recovery"

Dreyer's (Consumer Launch Campaign of the Year) "Dreyer's Beat The Blues With A Taste Of Recovery"

Kodak (Crisis or Issues Management Campaign of the Year) "Kodachrome's Retirement - Developing A Positive Image"

Doritos (Product Brand Development Campaign Of The Year) "Doritos Crashes The Super Bowl - How A Leading American Snack Brand Put The Power To Its People And Changed Madison Avenue Forever"


Honorable Mentions

Ketchum (Large PR Agency of the Year)
U.S. Department of Commerce, National Telecommunications and
Information Administration (Public Sector Campaign of the Year) "TV Converter Box Coupon Program"


The PRWeek Awards are recognized as one of the industry's highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming.


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