The rules have changed in naming and branding for B2B marketing in today's digital age. To help B2B marketers understand the five converging trends and how to know if their brand will sink or swim, Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host "Brand Naming For The Digital Age."
The session will be led by John Stucker and Devon Thomas Treadwell, founders of Pollywog, a naming and branding agency in Minneapolis. Stucker has more than 15 years experience helping clients create and develop their brands. His work is the recipient of several awards from institutions such as the American Institute of Graphic Arts, and industry trade magazines, How and Print. Treadwell's 20 years of experience include work on many leading brands, including the Walt Disney Company, Paramount Home Video and 3M. Her work has won several creative awards including The Show, The One Show and the Art Director's Club.
"Branding has evolved enormously over the years for B2B," said Heidi Wight, VP of programming for BMA-Minnesota.
"With more and more products and services vying for consumers' attention, a powerfully positioned name and brand will help a business compete and succeed in the future."
Pollywog's presentation will address:
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