"The combination of Ogilvy's strategic insights and creativity will allow us to develop break through messaging and establish a more integrated approach to marketing communications," said Leontyne Green, chief marketing officer, Ikea US.
"We were privileged to work with the agencies in this pitch. Each brought a unique perspective and insights to move the Ikea business by targeting and communicating with consumers. We look forward to a long and successful partnership with the Ogilvy & Mather team."
John Seifert, chairman and CEO of Ogilvy & Mather North America said, "Ikea is one of the world's great companies and brands. We could not be more honored and thrilled to partner with them in growing their business to its full potential in the U.S."
Pile and Company (www.pileandcompany.com), the Boston-based management consulting firm, managed the review process.
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
