Blurb, the creative publishing and marketing platform, has hired two senior executives to its management team. Jim Taschetta has joined as chief marketing officer and Mark Lambert has joined as chief financial officer.

Taschetta will oversee Blurb's global marketing efforts. Over the past 25 years, he has served in various executive positions, including the CMO role at Bare Escentuals, FRS and Yodlee. Jim also spent a number of years leading brand management and marketing organizations at Procter & Gamble, Coca-Cola and Visa.

Lambert will oversee all areas of financial management at Blurb. He joins Blurb from Connexus Corporation, where he served as CFO, and brings more than 15 years of leadership in finance, strategic planning, operations and mergers and acquisitions. He has held financial leadership positions at Tellme Networks, Yahoo!, 3Com, Kaiser Aluminum and Gap, Inc. At Yahoo!, he was the head of finance for the company's Search Business Unit.


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