ADC in its role will curate content, provide expert commentary from leading agency creatives and serve as the means to engage the creative community. These marketing videos will be reviewed and curated in the four categories of: Viral Hits, Brand Channels, Homepage and Interactive Video.
In the selection process for content development, YouTube will be guided in its selection of the mention-worthy by page view numbers. The ADC will assemble a jury comprised of leading industry creatives.
Show&Tell will be an ongoing program with a new round of judging taking place quarterly. The Buddy Group and The Barbarian Group have credit for its development.
Show&Tell will be publicly launched on March 25, 2010 at an event for top creatives at the ADC Gallery in New York. Examples of featured content will be screened throughout the night on gallery walls, and marketers/creatives responsible for the top videos in each category as selected by the ADC jury will speak briefly and then participate in a panel discussion moderated by Danielle Sacks, senior reporter at Fast Company.
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