KitchenDaily’s key feature is a recipe database, which includes thousands of recipes that have been tested by top chefs, food magazine and cookbook publishers and trusted brands such as Campbell’s. Industry partners with The Culinary Institute of America, celebrity chefs Curtis Stone and Marcus Samuelsson and Food & Wine Special Projects Coordinator Gail Simmons provide quality, original content by iconic voices within the food industry.
“KitchenDaily is designed to help busy home cooks, moms in particular, make smart, informed decisions about food and cooking while also helping to instill confidence in their abilities in the kitchen,” said Stephanie Dolgins, SVP, AOL Women’s and Lifestyle Group.
“We aim to offer real food for real life and want our audience to know they don't have to sacrifice quality and nutrition for speed. Our extensive video series shows our experts making healthy and inexpensive dishes in the same amount of time it would take to get a pizza delivered to their door.”
Cheryl Brown, formerly of Gourmet magazine and Wondertime magazine, is editor-in-chief, and Megan Steintrager, formerly of Epicurious.com, is senior editor of the site. Additional contributions will be made by former Gourmet food editors such as Kemp Minifie, Ruth Cousineau and Gina Marie Miraglia Eriquez. KitchenDaily’s overall mission is to provide consumers with easy, quick, healthful recipes; how-to instruction on cooking methods and techniques; time-saving advice on grocery shopping and meal planning, and anything else that makes daily life in the kitchen a little easier.
“We are excited to bring KitchenDaily to consumers,” said Cheryl Brown, editor-in-chief, KitchenDaily.com.
“We want to be the go-to site for anything a busy cook might need, whether that’s everyday recipes, information on how to truss a chicken, advice around interpreting food labels or economic shopping. We help moms answer the dreaded ‘what’s for dinner tonight’ question with ease.”
KitchenDaily, in addition to the food blog Slashfood, www.slashfood.com, is part of the AOL Living network, one of the top-five Lifestyle sites, according to February 2010 comScore Media Metrix data.
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