By utilizing FourthWall Media's Enhanced TV Binary Interchange format (EBIF) platform and Event Stream Collection, Concurrent extends its already deployed video on demand data solution to provide Charter with anonymous data on usage across its linear, DVR and interactive platforms.
"Charter's customers, programming providers and advertisers look to us to provide the most advanced television services available today," said Jim Heneghan, Charter SVP, Advertising Sales.
"Leveraging the strengths of Concurrent and FourthWall Media builds a foundation that provides advertisers with a more complete picture of audience demand and better engages consumers."
Concurrent's unique data collection and management expertise and FourthWall's proven ETV platform enables Charter to offer the latest in interactive advertising and programming.
"Rapidly expanding consumer demand for video content and interactivity across different platforms has created new opportunities for operators to enrich the viewing experience," said Paul Haddad, Concurrent's VP and general manager of Media Data and Advertising Solutions.
"Concurrent's Media Data and Advertising Solutions in partnership with FourthWall Media enable operators to fulfill their advanced advertising, interactive television and data measurement initiatives."
"We are very pleased to partner with two great companies like Charter and Concurrent," said Tim Peters, FourthWall Media CEO.
"Charter's commitment to this partnership and the deployment of our EBIF Platform and audience measurement solution means the cable industry is well on its way to fulfilling the promise of advanced advertising."
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