Only 5 awards are given out in total, one in each category of print, radio, TV, outdoor and press. Saatchi & Saatchi also received a 2009 Gold Loerie for the experiential campaign.
According to Grant Meldrum, Saatchi & Saatchi MD Johannesburg, the outdoor campaign for Makita was aimed at demonstrating the Makita power drill’s precision, and comprised an impactful visual project that involved drilling over 20,000 holes into a wall. It took ten people a week to complete to create a huge black and white image of a Makita drill—sort of like a Makita drill doing a huge self portrait/pack shot.
“We are thrilled that our Makita 20,000 holes outdoor idea was recognised as the winner,” says Meldrum.
“The campaign optimised participatory communication which has become so important in today's attraction economy, whilst underpinning the brand's 'precision' promise.”
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
