Armin comes to OTOi from Publicis Groupe's Digitas, where he most recently led the P&G Oral Care business, including Crest, Oral-B and Crest Whitestrips. In this position, Armin was responsible for managing the digital marketing efforts for all Global campaigns which included, winning Agency of Record in Latin America, EMEA and Greater China. His other clients at Digitas include General Motors, Bank of America and Allstate, among others.
Prior to Digitas, Armin spent time at Arnold Worldwide where he led the digital efforts for both RadioShack and Progressive Insurance, both of which were fully integrated relationships at the Boston-based Havas shop.
In his new role, Armin will be responsible for leading strategy and execution related to search engine marketing, social media, display media and CRM. He will also be working on developing new services and offerings, and will participate in One to One's expanding thought leadership practices.
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