Kintzer joins WMI from Kintzer & Associates, a strategic management consulting firm she founded in 2007 that specializes in media, with a client list of prestigious online and offline publishing brands. She succeeds Jill Botway, who has left the Company at the mutual agreement of Botway and the Board.
Founded in 1982, WMI uses customized approaches to plan, source, and buy leading media properties. The company's tailor-made ad networks incorporate all types of media to reach target demographics for its clients. WMI's Alternative and Digital Out-of-Home media offerings include the world's largest Out-of-Home search engine.
Prior to Kintzer & Associates, from 1998 through 2007, Kintzer was employed by Reader's Digest Association. Initially joining the company as VP, Global Strategy & Business Redesign, her responsibilities were increased through a series of promotions culminating in 2005 as president, U.S. Publishing. In this position she was responsible for all of the Company's print and digital publishing activities in the United States. Among her most significant achievements were the launch of Every Day with Rachael Ray, the second most successful magazine launch in history and the acquisition of AllRecipes.com, the world's #1 food Web site.
WMI is a portfolio company of Halyard Capital, a New York-based private equity firm, and Steelpoint Capital Partners, a California-based private equity firm. Kintzer has been a director of WMI since September 2009.
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