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Samantha Allen Joins Ogilvy PR

Ogilvy PR has appointed Samantha Allen as managing director of the agency's Global Consumer Marketing practice, effective July 1. With nearly 20 years of experience, Allen brings strong expertise in building effective and award-winning consumer marketing campaigns for her clients and leading multi-national teams.

Allen will relocate to New York and report directly to Graves. She founded and ran Pulse Communications in Australia, which is part of the Ogilvy PR network. It is one of Asia Pacific's most awarded and successful consumer PR agencies with a client base that includes LG Electronics, Tourism Australia, Fosters CUB, Rolls Royce, Ford, Unilever and more. Pulse Communications was awarded the "Best New Consultancy" in 2004 (Asia Pacific PR Awards), "Campaign of the Year" (2008 Asia Pacific PR Awards), and has gone on to win over 50 Australian and global awards including the top honor for all WPP-owned PR agencies worldwide.

Prior to joining Pulse Communications, Allen worked in various agency roles in London and San Francisco. She also founded Chocolate Communications, a full-service consultancy offering consumer, corporate and business-to-business public relations, attracting companies such as Ben & Jerry's and Diageo. While in the UK, Allen led campaigns for a variety of consumer brands including Nokia, Packard Bell, Dualit Homewares and Nescafe.
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