As interactive AOR, Digitas will develop a transformational, unified consumer web platform and handle all digital assignments including consumer web, digital marketing, digital media planning and buying, social and mobile marketing, search, and CRM.
"Digitas demonstrated a remarkable commitment to our team, and an excellent understanding of both our current and future business needs," said Scott Rogers, chief marketing officer for Goodyear's North American Tire consumer business.
"We believe we have selected an agency that will complement and enhance the skill set of our total agency roster, enabling improved communications to consumers and shoppers across the total marketing spectrum."
"A continued focus on demand generation shows why Goodyear is a market leader. We bring to them a deep understanding of how people consume digital media and use technology to get involved in digital communities. This is where brand commitment can be solidified to aid Goodyear's strong dealer network," said Glenn Engler, president of Digitas Boston Region.
"We're thrilled to bring this expertise to Goodyear and couldn't be more excited to get started."
This announcement comes on the heels of CA Inc., the IT management software and solutions company, selecting Digitas to handle digital assignments including creative and strategy.
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