By leveraging pre-existing global payment and mobile networks, edo's patent-pending marketing platform enables brand advertisers to drive targeted and measurable messages and offers to consumers. This new model of digital incentives, known as Prewards, motivates desired purchase behavior for brand advertisers and delivers real savings to consumers. On behalf of financial institutions, Prewards extend the life and loyalty of the client base and improve credit and debit card portfolio economics.
Prior to joining edo Interactive, Collins was a member of the leadership team at DoubleClick, a provider of digital marketing technology and services, from 1997 to 2002 where he served as CFO and CIO. In 2002, Collins returned to his hometown of Nashville where his career in technology continued as the Chief Executive Officer of Juris, a legal services software company that was acquired by LexisNexis in 2007. Most recently, Collins founded Natchez Advisors, LLC to provide management advisory services and capital to early stage technology companies based in Tennessee.
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