Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.
BaM unveiled Fizziology in September 2009. After using social media to launch successful online campaigns for Microsoft, MTV and VH1, BaM realized there was a need to translate individual opinions into data that can be measured, tracked and analyzed in real time.
Fizziolo.gy is the public-facing site for Fizziology, a tool that helps entertainment professionals, from movie studio heads to casting agents, understand how their talent and movie properties are faring in the court of social media opinion. Fizziology mines the millions of individual thoughts and opinions expressed in the big three of social media: blogs, Twitter, and Facebook. Social media specialists score a statistically relevant sample, then digest the data to let clients understand the volume and sentiment of the chatter, and track how it changes over time.
"It's the world's biggest, fastest, most honest focus group," says Ben Carlson, co-creator of Fizziology.
"People have been trying to use social media to promote. But what they should really do is listen. All of these online conversations are impacting entertainment. Fizziology can help marketers, content creators and other entertainment decision makers understand what people are talking about—spot challenges and opportunities, and do something about them."
"We're honored," says founding partner Mark Bradley.
"All the other finalists in our category are practically household names. The fact that our less-than-a-year-old social media measurement tool is in the company of Yelp, CNET, Metacritic and Tripadvisor is something of a victory in itself."
As a nominee, Fizziology is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community.
Winners will be announced on May 4, 2010 and honored at a star-studded ceremony in New York City on June 14 where they will have an opportunity to deliver one of the Webby Awards' famous five-word speeches with the world.
Past Webby Award winners—and their speeches—include Al Gore ("Please don't recount this vote."), Stephen Colbert ("Me. Me. Me. Me. Me."), and Michel Gondry ("Keyboards are full of germs.") For a full list of last year's five-word speeches, click here.
The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 650-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, and Harvey Weinstein.
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