According to research by online ad research group Dynamic Logic, quality online creative is critical to the success of digital advertising campaigns. The research reveals that creative quality is 50% to 75% responsible for the success or failure of digital campaigns.
"There is no doubt that online ads could be far more effective and that outstanding photography and illustrations could certainly make a real difference," said Daniele Fiandaca, founder of Creative Social and former European chief executive of Profero, a leading global digital ad agency.
"Corbis is recognized for having an incredible collection of stock photos and illustrations, and it's fantastic that the design community is now able to license them so affordably."
Corbis Images' Web and Mobile images are priced according to pixel size, license model and price tier. Creatives can now use Corbis Images' award-winning creative and editorial imagery collections in their smallest web and mobile uses with minimal manipulation or resizing, for an affordable price. The Web and Mobile resolution files sizes continue to offer customers indemnification and high levels of rights control.
"Creative and media professionals no longer have to settle for lower quality stock photos or illustrations when creating ad creative or publishing on the web or for mobile applications," said Rajiv Jain, CTO and SVP/GM of CorbisImages.com.
"Our new web and mobile resolution file sizes of our world-renowned photos and illustrations are the perfect fit at an affordable price, and people now have the opportunity to demonstrate their best creative work online."
Quality, affordable imagery will be specifically relevant for advertising and publishing on emerging mobile devices and tablets. With the instant success of Apple's iPad, there will be an increase in demand for premium quality images at a low price point, in different sizes and formats, to use in digital magazines, and advertisements.
Demand to use imagery online continues to grow rapidly along with the growth in digital advertising. According to research company Outsell Inc., U.S. advertisers will this year spend more on digital than print advertising for the first time. Spending on Web sites and other digital media will jump 9.6 per cent to $119.6 billion, taking 33 per cent of the overall advertising market, with print making up 30 per cent of the market.
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This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
