Partnered with 60% of the world's top 50 Facebook application developers, LifeStreet Media has emerged as the industry leader and an “app hitmaker,” capable of driving applications from obscurity to the top ranks of Facebook's App Leaderboard.
"25 million app installs in 6 months is a wonderful achievement," said Mitchell Weisman, LifeStreet Media CEO.
"We're now driving over 100,000 new customers per day for our advertisers—that's more than 1 per second. We're looking forward to extending our footprint beyond the Facebook eco-system, allowing publishers to enjoy LifeStreet's higher CPM's on ad inventory across the broader Internet."
With extensive insight into the unique needs of social application developers, LifeStreet Media helps developers distribute and monetize their apps, working with leading application developers including Zynga and Zoosk.
"Zynga started advertising on the LifeStreet Media network in November of 2009, and we quickly realized they've become one of the largest sources of customer acquisition out there," said John Marsland, acquisition manager for Zynga.
"We've continued advertising with LifeStreet Media ever since because they're a well run network that's been really effective for us."
Advanced ad optimization technology, combined with the creative team's extensive experience developing and optimizing high-performing ads, ensures that all campaigns run the best creative on the most relevant inventory, maximizing returns. With a diverse portfolio of relevant advertisers, LifeStreet Media continues to offer industry-leading CPMs, and has paid out tens of millions of dollars to publishers in just the past 12 months.
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