Kontera, a leading provider of in-text advertising and information solutions, has tapped Chris Karl to head up all U.S. ad sales as SVP. Karl joins from Yahoo, where he spent six years scaling a sales organization to revenues exceeding $250 million per year. His leadership experience in strategic selling in both Search and Display makes him a great fit for Kontera’s rapid growth.

At Yahoo, Karl’s team was responsible for search and display sales across category verticals spanning Consumer Packaged Goods, Retail, Entertainment, Travel, and Pharmaceuticals—all areas of focus and growth for Kontera. His leadership generated award-winning campaigns for companies like P&G, Pepsi, Kraft, Johnson & Johnson and Unilever.

Before joining Yahoo, Karl was VP and general manager of the Interactive and Print Media divisions of Alloy, Inc., a youth media and marketing company, where he managed the business units and integration of first-generation social applications into their e-commerce properties.


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