New York -- Ogilvy & Mather's campaign for Unilever's Dove brand, "The Campaign for Real Beauty," was awarded the Grand EFFIE last night at the 38th Annual EFFIE Awards ceremony at the Marriott Marquis in New York. EFFIE Awards honor the most significant achievement in marketing communications: effectiveness. For the first time ever, the Grand EFFIE was deliberated during the day of the EFFIE Awards ceremony by a panel of judges led by Ty Montague, Chief Creative Officer and Co-President of JWT New York.

"The Dove campaign was the clear Grand EFFIE winner. It is a successful campaign rooted in a powerful human and cultural insight: that beauty has heretofore been defined by the media and is actually defined much differently by real women," said Ty Montague, Chair of the 2006 Grand EFFIE Judging Panel and also the keynote speaker for the EFFIE gala.

Ogilvy previously won a Grand EFFIE in 2002 for the IBM E-Business Infrastructure campaign.

In all, Ogilvy took home 10 EFFIEs.


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